About Eri Ito

My Story 


Acupuncture and Chinese Medicine 

I studied acupuncture and Chinese Medicine at the College of Integrated Chinese Medicine (CICM), one of the most prestigious acupuncture institutes in the UK. During the three years of training at CICM, I learnt not only the theoretical and practical application of Chinese Medicine but also the cultivation of the experience in exploring internal states such as psychological and energetical aspects of myself and others. CICM is known for its unique teaching, which is the integration of Five Element Acupuncture and TCM (Traditional Chinese Medicine). Therefore, I particularly emphasise on treating patients’ root cause of their ailments which lie on their spirit and unconscious. To identify root causes of imbalance, I have acquired various diagnostic skills which are based on theoretical knowledge, sensory perceptions, intuition and experience. Also, thoroughly trained in TCM, I can also help patients heal from many urgent or chronic issues which may not be necessarily rooted in their spirit but a purely physical cause. 


Compassion, Non-Judgement and Authenticity

Understanding the deeper aspects of a human being takes diligent practices of the practitioner’s inner work and self-development, such as exploring all aspects of emotions within ourselves, such as shadow work, cultivating compassion, non-judgement and authenticity. Authenticity, being true to who we are without trying to be something else, is the key to our spiritual growth and also the basis of all healings.  I wish to provide the healing space for my patients by making them feel authentic, present and free to express who they are, both positive and negative. In this way, more profound healing can take place within each of us. Being the support for the healing journey of others is my greatest passion and delight. And I have been devoted myself to master necessary skills for such purposes for many years.


Personal Interest and Self-Development 

I have also been passionate about healthy eating/cooking, veganism, sustainable, seasonal, plant-based, and organic foods. I have worked for a health food company and was a keen learner of macrobiotics for many years. Macrobiotics is the dietary and lifestyle practice based on the oriental medicine of Yin and Yang. I still adopt macrobiotic principles to a large part of my dietary practice and daily cooking. Eating mindfully, and also practising meditative movement disciplines such as yoga, Qi Gong, and Taoist meditations keep me healthy, happy and vibrant every day. 




Leaning macrobiotics led me to further curiosity in oriental medicine. I started training in Shiatsu, which is the bodywork and acupressure developed in Japan. For more information on Shiatsu, click here. After three years of training at Zen School of Shiatsu in London, I continued to learn more and trained in Keiraku Shiatsu at Iokai in Tokyo, the institute founded by Shizuto Masunaga. The west adopted Masunaga’s style of Shiatsu, developed it in their way, and called it Zen Shiatsu. Training at Iokai was the most valuable experience where I learnt the Masunaga’s method as close to his original teaching as possible without modification by the western adapted Shiatsu. Currently, I’m on training in Seiki Shiatsu, which is developed by Tzvika Calisar who mastered almost all types of Shiatsu in Japan including Masunaga and Namikoshi styles. I feel Seiki Shiatsu is nearly a complete and upgraded version of Masunaga Shiatsu and an incredibly powerful healing method. See all my training and qualifications at the end of this page.


Self-Cultivation as a Practitioner and Intention to Help Heal 

The essential quality for a practitioner of energy medicine is the dedication to the discipline of continually cultivating one’s connection between mind, body, heart, and spirit. I believe that by strengthening, maintaining and balancing these connections and having the right skill, we can diagnose accurately using both our knowledge and intuition. Thus, helping patients heal with compassion. 


Masunaga said being healthy is neither our right nor purpose as a human being. But it is our obligation, responsibility and also the means to fulfil our true potential and dreams so we can live a happy life. Throughout my career as a therapist, I wish to continuously help, inspire, and motivate others to be at their optimum health so they can achieve their full potential and live a fulfilling life.

Trainings and Qualifications 



BSc(Hons)  Acupuncture and Chinese Medicine, BSc(Hon)

College of Integrated Chinese Medicine, Reading, UK.


Advanced Shiatsu Practitioner Diploma (accredited by Middlesex University)

Three years of professional training in Zen Shiatsu at the Zen School of Shiatsu, London, UK. 

Certificate of Seiki Shiatsu, Level 1

Seiki Meridian Shiatsu International, https://www.seikishiatsu.org


Certificate of Keiraku(Iokai) Shiatsu 

Iokai Shiatsu Centre, Tokyo, Japan http://www.iokai.co.jp

Two weeks of the intensive workshop at Iokai Shiatsu Centre, the institute founded by Shizuto Masunaga who developed the theory and practise called Keiraku Shiatsu, which is the origin of what is now called Zen Shiatsu in the West. I was lucky to have the opportunity to learn directly from Mr Morita, Mr Masunaga’s son at the workshop. 

Professional Diplomas in Thai Massage

  • Intensive Professional Thai Massage 150 hour (Levels 1,2, 3, 4 & 5)

  • Thai Foot Reflexology

  • Thai Chair Massage 

Thai Massage School of Chiang Mai (TMC School), Thailand  


Seated Acupressure (On-Site) Massage Practitioner Diploma (City&Guilds) with additional advanced skills

Academy of On-Site Massage (AOSM), UK, http://www.aosm.co.uk

Practitioner Diploma in Indian Head Massage 

Academy of On-Site Massage (AOSM), UK,  http://www.aosm.co.uk

Reiki Practitioner Certificate, Levels 1 & 2

Reiki at City Lit, London, UK  http://www.citylit.ac.uk

I am a fully registered member of the Complementary Therapist Association(CthA), https://www.ctha.com

Eri Ito - Shiatsu Acupuncture 

BSc(Hons), LicAc

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